Pink Revisited . . . 20 Years of Cause MarketingLife After Cancer — By Cathy Bueti on August 29, 2011 at 9:05 am
I have often shared my issues with the pink ribbon and cause marketing. I am a big supporter of Breast Cancer Action’s (BCA) Think Before You Pink campaign because they challenge companies that may use pink to increase their sales especially those who produce products with ingredients linked to breast cancer. During the month of October everywhere you look there are pink ribbon’s slapped on all kinds of products.
BCA puts out a quarterly newsletter the Source and I wrote an article for the fall issue which came out this week. In the piece I share my feelings about the use of the pink ribbon and cause marketing. I encourage you to read it and share it if it speaks to you.
Do you think before you pink?
Cathy Bueti is the author of Breastless in the City. Visit her at cathybueti.com